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Procter & Gamble sells its Folgers coffee business for $3.3 billion.
Why did P&G sell Folgers?
Procter & Gamble, based in Cincinnati, announced its intention to spin off or sell Folgers in January because the brand’s annual growth was lower than the corporate target of 4 to 6 percent.
When did Smucker buy Folgers?
Solution: Smucker bought the No. 1-selling Folgers Coffee business from Procter & Gamble Co. in November 2008 and has seen both sales and profits soar ever since.